You need to remember the Who and Why. Who is the press release written for? It’s not written for the general public; it’s written to attract and retain the attention of someone in the media who has access to a news outlet you want to appear in.
The ‘Why’ is equally important. Why should someone read the release and then use it as the basis for a news story? Because of that word – news. A press release must be tightly focused on what makes your company/product/services newsworthy right now.
This module provides you with all the information you need to write an attention-grabbing and timely press release that will benefit your organisation.
Learn more about this module here.