Silicon Valley marketer and entrepreneur Ryan Holiday tells of how he gets hundreds of emails a day. Then someone sent him a personal, hand-written note on a postcard. He was so impressed that he stopped what he was doing, read it, and made sure he replied.
That’s the effect you’re after, to stand out from the crowd. A personalised business letter – not a generic sales letter – can have that effect. So, if you want to stand out for the right reasons, this course will ensure that, like that entrepreneur, the recipient will stop, read and reply.
Learn more about the module here.