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About this Module

Why is crafting a coherent, clear, and consistent profile on social media an essential skill? It’s important because it allows you to market yourself or your company to a target audience by commanding and sustaining their attention.

Writing social media is not about gaining thousands of instant followers or overt selling. Instead, it’s about writing compelling content that builds relationships and enhances your reputation, visibility, and brand with specific people you want to influence, either personally or as a business.

In this part of the course, we’ll help you create strong content on social media platforms such as LinkedIn, Instagram, Twitter, TikTok and Facebook that reflects your profile when writing as an individual and your company’s profile when writing to employees or customers.

On average, this module should take around one hour to read and absorb the lessons.