This course is where you can really up your game. Where you can shine as an individual, while reflecting well on the company you work for. To do that you have to be in the right mindset. That means our old friend the Imposter Syndrome is kept well away. This requires confidence, knowledge of the subject and a strong opinion which can be backed up by data.
That doesn’t sound too hard does it? In fact it isn’t if you follow the tried and tested rules that you will find in this course.
Obviously this isn’t something you should be trying to achieve in your first week in your first job, but becoming an expert in a niche can make you stand out in a crowded field.
It’s important to examine why you want to do this. If it’s for ego or to sell a product or service then it’s a bad idea as your motivation will show. If on the other hand you want to share hard-won knowledge and experience, which has led you to a conclusion or distinct position, then an article will enhance the reputation of both yourself and your company.