AI is less ‘intelligent’ than the unknown techies who programme the diverse algorithms behind the experience. Not being human, AI has no common sense (or sense of humour), the capability to understand nuances that are characteristic of human behaviour.

Because it is limited by the data it has been trained to search, logically we know that AI cannot be trusted to be unbiased. From that we might deduce that the humans who programmed it cannot be wholly trusted either.

It’s down to us, normal humans with common sense (and humour), to work out what is true and what is not and we are, as history makes clear, not that good at this. As a species we are remarkably easy to fool by people who use noise, shiny fake things, fear and magic beans to do just that.

Sloppy journalism makes claims for AI that do not stand up; this article in Entrepreneur by Roy Dekel illuminates.

The incentive behind Business Communication Academy is that each category of writing – broadly these are academic, business, fiction and non-fiction, and journalism – is better when writers, whether of a one line post on LinkedIn to a 125,000 word book, are clear and honest. Unless readers are able to understand what a writer is trying to communicate, we might as well leave the writing to machines and their programmers.

Learn how to harness the power of AI →