How to start to write your blog, email, social post or letter Blank screen before you, fingers moving hesitantly towards the keys and, before you know it, your mind goes blank. Time for a cuppa and biscuit to steady the nerves before you start again. […]
As technology evolves hourly and daily, AI has made its way into content writing. But is AI smart enough to replace a human editor? Good business managers consider it important to understand the value of a human touch in content writing to communicate effectively person-to-person. […]
EDI – Equality, Diversity & Inclusion The underlying message of what used to be called PC (Political Correctness) and is now more accurately labelled EDI (Equality, Diversity and Inclusion), is that we must all be careful and aware when we write to communicate in every […]
Does grammar really matter? Online and social writing is like another language from the normal day-to-day we all use. Communication that is a series of bullet-like statements, hashtags, emojis and text-speak, it’s fair to ask whether grammar and correct use-of English skills matter. Sneak preview: […]
Social media channels such as LinkedIn, Instagram, Facebook, Twitter and TikTok provide a platform to share your business with a global audience. According to smart insights, there were 4.62 billion people using social media platforms in January 2022, an increase of 10.1% in the last […]
We often hear from HR managers and team leaders who are growing increasingly frustrated that new starters, recent graduates and school leavers lack the business writing skills required to communicate effectively in the workplace. This is by no means the graduates’ fault, far from it, […]
Whether you are a new start up, an established business with ambitious growth plans, or if you are moving in a new direction, every business at some point in its life cycle, will need to secure business funding. Richard Branson famously said, “I think that […]
A study by University College London, confirms what we at Business Writing Academy (BWA) know well: the study of grammar has no measurable impact on our ability to write effectively.