Copy that’s overloaded with clichés dilutes meaning for the reader. Some phrases may even evoke a groan, a sense of weariness or a resistance among your audience, whether customers, prospects or staff. At the least, your target audience will recognise its lack of originality, and […]
The realisation that using the correct grammar is essential to strong communication has transformed communication skills training, writes Swati Rai for The Tribune. Grammar usage is a crucial aspect of corporate communication. It is needed in all spheres of language learning and application, especially in […]
The relationship a leader has with their team forges the success or otherwise of a business, writes Brandon Pena in his ‘Five tips for effective workplace communication’, for Entrepreneur. Communicating the requirements and goals of a company in an effective and constructive manner builds rapport […]
Dependable communication structures are essential for all businesses. The last thing a firm wants is to fail to communicate its position properly, says Grasshopper in its article ‘Eight epic communication failures’. It’s easy to take communication for granted. Every day, we talk to colleagues, customers, […]
Ever been to a meeting where someone, who clearly loves the sound of their own voice, won’t stop interjecting, interrupting and going on and on and on? They have big ideas to pass on and they want everyone to know about them. Over and over […]
You might not work in PR (public relations) or the other PR (press relations) or marketing, but the theory is the same for all: write clearly, write honestly, and check your work to prevent misunderstandings later. For PR professionals trying to get their marketing messages […]
What’s the worst thing any writer wants to see on their laptop? Answer: a blank screen. It’s true. If you’re a writer – either a professional scribbler or a business person who needs to communicate with someone else – and you have a blank screen […]
We all learned many things from the recent lockdown period. Health, hygiene, masks, distance-keeping, vaccines, and lots more besides. But from a communications point of view there was a big coronavirus lesson: people can work remotely when maybe they had never experienced it before. And, […]
Bad news travels fast. Oh how true. A nasty rumour, a celebrity transgression, a misplaced word in the press that’s blown up out of all proportion, or some bawdy tittle-tattle that’s simply not true – these can all cause trouble. And how the public laps […]
Budgets are important in any business. Marketing budgets, PR budgets, aftersales budgets – they’re all vital to the continued and successful running of a company. And the same can be said for training budgets. Often considered to be one of the first things to go […]