Excitable chaos ensues until attractions are formed and, eventually, a degree of apparent calm is restored. The past weeks in the AI world have been just like that. Exponential View, a platform for tech analysis says: “Chat GPT does not give you an answer to […]
Complaints about big company service levels from the likes of BT and BA, most banks plus insurance and travel companies, mobile phone providers and power companies are nearly always made worse by poor and defensive communication. Often the responses from them make us very cross. […]
EDI – Equality, Diversity & Inclusion The underlying message of what used to be called PC (Political Correctness) and is now more accurately labelled EDI (Equality, Diversity and Inclusion), is that we must all be careful and aware when we write to communicate in every […]
Does grammar really matter? Online and social writing is like another language from the normal day-to-day we all use. Communication that is a series of bullet-like statements, hashtags, emojis and text-speak, it’s fair to ask whether grammar and correct use-of English skills matter. Sneak preview: […]
English is officially the most widely spoken language in the world with approximately 1,131 million speakers worldwide. It also has the highest number of speakers who have adopted English as a second language, demonstrating the influence of English in international relationships from politics to business […]
Social media channels such as LinkedIn, Instagram, Facebook, Twitter and TikTok provide a platform to share your business with a global audience. According to smart insights, there were 4.62 billion people using social media platforms in January 2022, an increase of 10.1% in the last […]
We often hear from HR managers and team leaders who are growing increasingly frustrated that new starters, recent graduates and school leavers lack the business writing skills required to communicate effectively in the workplace. This is by no means the graduates’ fault, far from it, […]