Whether you are a new start up, an established business with ambitious growth plans, or if you are moving in a new direction, every business at some point in its life cycle, will need to secure business funding. Richard Branson famously said, “I think that […]
A study by University College London, confirms what we at Business Writing Academy (BWA) know well: the study of grammar has no measurable impact on our ability to write effectively.
The importance of clear communication in English is incalculable and beyond price. Why? Because the business world communicates mostly in English. It is a language that makes a salesperson from Mumbai able to communicate fluently in writing with a buyer from Beijing, an agent in […]
Talking, text messages and emails have their place in business communications, but writing it down brings clearer thinking, eliminates errors and ensures accurate communication, so says Bill Conerly for Forbes in ‘Writing helps business leaders think clearly’. “Clear thinking becomes clear writing: one can’t exist […]
Copy that’s overloaded with clichés dilutes meaning for the reader. Some phrases may even evoke a groan, a sense of weariness or a resistance among your audience, whether customers, prospects or staff. At the least, your target audience will recognise its lack of originality, and […]
The realisation that using the correct grammar is essential to strong communication has transformed communication skills training, writes Swati Rai for The Tribune. Grammar usage is a crucial aspect of corporate communication. It is needed in all spheres of language learning and application, especially in […]
The relationship a leader has with their team forges the success or otherwise of a business, writes Brandon Pena in his ‘Five tips for effective workplace communication’, for Entrepreneur. Communicating the requirements and goals of a company in an effective and constructive manner builds rapport […]
Dependable communication structures are essential for all businesses. The last thing a firm wants is to fail to communicate its position properly, says Grasshopper in its article ‘Eight epic communication failures’. It’s easy to take communication for granted. Every day, we talk to colleagues, customers, […]
Ever been to a meeting where someone, who clearly loves the sound of their own voice, won’t stop interjecting, interrupting and going on and on and on? They have big ideas to pass on and they want everyone to know about them. Over and over […]
You might not work in PR (public relations) or the other PR (press relations) or marketing, but the theory is the same for all: write clearly, write honestly, and check your work to prevent misunderstandings later. For PR professionals trying to get their marketing messages […]