Read all about it: short, clear sentences rule

Let’s be in no doubt here: there are lots of business websites out there. Simple ones, flashy ones, one-pagers, multi-layered sites, and they are all vying for users’ attention: selling, buying, explaining, introducing. So, you are competing against a huge number of rivals to get […]

The hyphen: well-used or just, well… used?

Don’t you love a hyphen? That often-used (there’s one already) little dash can do so much to understand words and prose, but in the next moment, it can complicate and confuse too. It helps us when we want to talk about a scary-looking monster or […]